, the #1 Real Estate Website Globally

over 91% of buyers beginning their home search on the internet, it is
more important than ever to list your home with the one Real Estate
Brokerage that assures maximum global exposure for your property,
Coldwell Banker! Internet marketing is everything in today’s market.

PARSIPPANY, N.J. (Jan. 26, 2012)
According to Nielsen and comScore Media Metrix, the two global leaders
in digital measurement, Coldwell Banker branded websites had the highest
number of unique visitors among all national real estate franchise
brands for full-year 2011. This marks the second consecutive year that
the Coldwell Banker brand ranked No. 1 in Web traffic among all real
estate franchisors.

“The Coldwell Banker brand is clearly top of mind when consumers go
online and search for a home,” said Michael Fischer, chief marketing
officer, Coldwell Banker Real Estate LLC. “Consumers know our great
brand and have shown a desire to utilize the suite of online tools seen
throughout the Coldwell Banker network at the national and local

According to Nielson, Coldwell Banker websites had 17.5 million unique
visitors in 2011, which was more than 28 percent higher than the next
nearest franchise brand competitor (13.7 million). Similarly, Coldwell
Banker branded websites (26.1 million unique visitors) had the highest
Web traffic ranking among real estate franchisors in the comScore Media
Metrix full-year ranking for 2011, easily outpacing its next nearest
competitor by 21 percent (21.6 million unique visitors).

The Coldwell Banker brand continues to place an emphasis on developing
its website into a hub for consumers to find and prepare for the home
buying and selling process. Recent additions include thelifestyle search page and first time home buyer resource center.

Banker Real Estate LLC accessed the aforementioned information through
its subscription to both Nielson and comScore Media Metrix. The rankings
encompass all consumer Web traffic (unique visitors) to national and
local websites operated by the franchise brands as well as by their


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