The Importance of Video Marketing on YouTube.com – Bainbridge Island Real Estate

The Importance of YouTube Video Marketing

A
few years ago I was photographing a beautiful waterfront home here on
Bainbridge Island. I was standing on the beach (after a harrowing
experience on my client’s canoe getting shots of the home from the
water) as a fog bank began to roll in. The light was remarkable; the
sound of the small waves lapping up on the shore.

I wanted to share this experience with my wife Dinah, so I took a video clip with my I-Phone.

A
few months later, I read an article about how buyers were searching for
homes on YouTube. I wasn’t a big fan of home marketing videos at that
time because most of them were simply still shots cycling through with
music. But the article did not focus on the “kind of video”. The
subject was exposure to the market; a topic that caught my full
attention.

I had no idea how to render a complex video and I was
eager to post my little clip, so I set-up a YouTube account and posted
it “as-is” – this little, crappy video of a luxury waterfront home’s
view that ended up selling for $2,475,000. About a week after posting, we had a
showing which quickly became a contract. I met the Selling Broker and
her client at the home and overheard the Buyer talking about how he
discovered the home on YouTube.

I shoot our properties with a
Nikon D90. I take video with my I-Phone. I upload exterior video clips and still shots of the interior to I-Video where I
construct beautiful videos accompanied by piano/cello/violin music.

I
post the YouTube video link to the MLS; to our website; to Zillow,
Trulia, Coldwell Banker, LuxuryRealEstate, Previews, Realtor.com, Homes
and Land Mag. Mass, worldwide exposure.

We continually have
Buyers tell us how they first saw our listings on YouTube. We have sold
listings to Buyers “sight unseen” thanks to our videos.

Some of our properties do not lend themselves to video marketing but those that do are well served by this technology.

Arthur

Comments

  1. Everything published made a lot of sense. But, consider this, what if you were to create a awesome headline?

    I mean, I don’t want to tell you how to run your blog, but what if
    you added a post title to maybe get people’s attention? I mean The Importance of Video Marketing on YouTube.com – Bainbridge Island
    Real Estate is a little plain. You could look at Yahoo’s home page and see how they write news headlines to grab
    people interested. You might add a video or a related
    pic or two to get readers excited about everything’ve written. In my opinion, it could bring
    your posts a little livelier.

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